There seems to be a lot of debate on just how effective Twitter marketing compares to MySpace and Facebook for bands and businesses in general. Drum roll please....I have some results.
According to this recent article, businesses are now including their Twitter accounts in their email marketing more than Facebook. In January 2009, Facebook held over a 2-to-1 margin on Twitter. What does this mean? Businesses feel that Twitter is more effective in, not only getting their message out to their customers, but to connect with their customers.
Here is a real-life example of Twitter's effectiveness:
This very website, Bandology.net, started a mere 19 days ago. At the top of this blog post is an actual Google Analytics page for the top ten sites referring visitors to Bandology.net (click on it). As you can see, Twitter has brought more visitors to Bandology.net than any other site by a wide margin. Out of the 3,865 visitors to the site, 2,820 were referred from other sites. Out of those 2,820, 57% (1,609 visits) were from Twitter. MySpace and Facebook (combined) account for 15% of the referred visitors to this site. As you can see, Twitter is far more effective with Bandology.net marketing than any other site (at least in the first 19 days).
This matches the trend of businesses using their Twitter accounts more in email marketing over Facebook or any other social network. Twitter seems to be more effective for businesses as well.
Bands, this means you better have a Twitter account and you need to use it effectively (future blog post about this topic). Twitter is great at getting the latest news out but it's also a great way to connect to fans on a personal level.
